Chairman & Chief Strategy Officer
Chief Executive Officer
Chief Scientific Officer
Director - Commercial
Chia Yoong Hui is the founder, Chairman and Chief Strategy Officer of Ascenz. In 2008, he established Ascenz and led the company as CEO until stepping down as CEO in October 2019. He remained as Chairman and took on the role as Chief Strategy Officer. An entrepreneur and innovator in the operational intelligence industry for more than two decades, Yoong Hui provides strategic direction to Ascenz as it leads the international market in the delivery of its Shipulse solutions suite.
Under Yoong Hui’s leadership, Ascenz has grown to an award winning company, well recognised in the industry for its innovation. He has pioneered ship data analytics on the world stage to further the company's growth.
Yoong Hui graduated from the University of Wales with a B.Sc. (Hons) degree in Business Computing with Financial Management in 1999 and received his Master of Business Administration (MBA) from the University of Southern Queensland (USQ) in 2005.
He was awarded EY Entrepreneur Of The Year 2017 - Maritime Technology Solutions and the Highly Commended International Alumnus Award 2018 from the University of Southern Queensland.
Julien serves as Chief Executive Officer of Ascenz where he leads the formulation and execution of corporate strategies and manages the overall operations of the company. He was previously co-founder and Manager of Cryovision, a Gaztransport & Technigaz (GTT) subsidiary created in 2012, providing innovative solutions for control, monitoring and maintenance of LNG carriers equipped with membrane containment systems. Prior to this role, he was a Project Manager at GTT specialising in technology for LNG transportation. A skilled research and development engineer by training, Julien also has experience in development of advanced materials for fundamental research and industry applications.
Dr Serena Lim spent more than 10 years in the School of Marine Science and Technology and School of Engineering at Newcastle University. Her areas of expertise are in marine hydrodynamics and marine data analytics. She has experience in coding, mathematical optimisation, and data processing. Serena spent 4 years researching on numerical methodology development for wave and structure interaction, and 3 years on whole vessel energy management project sponsored by Innovate UK. Serena also has experience teaching ship design and engineering applications at the university.
Teck Hong serves as Director - Commercial and is based in Ascenz’s Headquarters in Singapore. He manages the global commercial and marketing efforts for Ascenz.
A seasoned business professional in the maritime, offshore and oil & gas industries, he has more than 24 years of experience managing sales, business development, account management and marketing in the Asia Pacific and EMEA regions. Prior to joining Ascenz, Teck Hong was the Regional Director - Asia Pacific, Nautical System Division, of the American Bureau of Shipping. He has also held leadership positions in CST Industries Inc, Eriks Pte Ltd and Sigma Coatings, managing sales, business development, account management and marketing in the Asia Pacific and EMEA regions.
Teck Hong holds a Bachelor of Science (Hons) in Marketing Management from the National University of Ireland.
Ivy serves as Financial Controller of Ascenz where she oversees all finance-related functions such as tax, treasury, financial reporting, budget control and risk management.
Ivy has over 10 years of experience in finance and accounting. Prior to joining Ascenz, she was Senior Finance Manager at Courts Singapore, a subsidiary of Courts Asia Limited (an SGX mainboard-listed company) and oversaw its Singapore finance operations. She was also Group Finance Manager at Raffles Education Corporation (an SGX mainboard-listed company) and was responsible for group treasury and corporate finance.
Ivy graduated from the ACCA (Association of Chartered Certified Accountants) and was a recipient of the ACCA Audit and Assurance prize winner. She is a member of the Chartered Accountant of Singapore with ISCA (Institute of Singapore Chartered Accountants) and appointed as an Approved Mentor with the SAC (Singapore Accountancy Commission).